Try and understand what individuals in your organisation seek from their working lives. Is it pension contributions and financial security, personal development, healthy work / life balance or the image that the organisation portrays. Your organisational structures, advertising, pay and benefits package should reflect your target groups needs.
If you are advertising a vacancy you must take the time to research and identify the most appropriate media for your target candidate pool. The advert should build on your employer brand and include the key information such as job title, salary, location and your company name.
Provide candidates with the maximum number of ways to apply - make your organisation, and indeed your recruitment process, as accessible as possible. Remember, we live in an age where people expect the process to be as painless as possible, if your competitors are offering all these things you could be losing out. If they aren't making themselves as accessible as they should, by offering fax numbers, an email address, postal address and telephone contact numbers, then you could be better placed to attract key people.
Think about what this small process says about your organisation - an open business that invites people internally and externally to communicate or one that shrouds itself in secrecy.
If you are advertising online, adjust the advert style - online adverts are typically 25% shorter than paper based ones.
